Category: BrightBid
-
BrightBid is now a Google Premier Partner 2023, placing us among the top 3% of leading Google Partners
We take great pride in our Google Premier Partner status, which serves as a testament to our company’s ability to meet Google’s stringent requirements for certification on their ad platform. As a Google Premier Partner, we are committed to providing our clients with exceptional service and demonstrating our ability to help them achieve growth and…
-
”Skipping the line with AI: How businesses can get ahead for a better return”
Artificial Intelligence (AI) is transforming the way businesses approach marketing, creating new efficiencies and allowing marketers to better understand their target audience, personalise content and experiences, and optimise marketing campaigns. AI-powered tools automate certain marketing tasks, freeing up time for marketers to focus on more creative and strategic work. AI helps to identify patterns and…
-
”Econsultancy’s digital and marketing trends for 2023”
BrightBid were pleased to be part of the Econsultancy’s digital and marketing trends for 2023 talking about the power of AI and automation to transform marketing teams and models Here’s a summary of Econsultancy’s view on the marketing team of the future and how AI in marketing is driving change. The marketing industry has become…
-
“Staying safe isn’t going to cut the recessionary mustard”: 15 marketers on the latest AA/WARC 2023 adspend projections”
Gustav Westman, CEO and Founder of BrightBid, suggests that brands need to use solutions that offer precise data analysis, audience targeting and keyword optimization to address the increase of CPC inflation and competition in the search market. The difficulty of the search environment now demands AI technologies to provide not only just the platform but…
-
”AA/WARC reports 9th consecutive quarter of UK advertising spend growth, signaling resilient recovery”
More good news! AA-WARC released their AdSpend figures for the UK yesterday showing growth at 10.8% in the first nine months of 2022 with cinema (up 148.1%), OOH (up 13.2%) and search (up 7.7%) showing strong recovery. However, accounting for inflation, real growth in 2022 is thought to have been flat at -0.1%. Search marketing…
-
“Media efficiency will be a greater topic of conversation”
Performance Marketing World reported news from the IPA Bellwether report that UK marketing budgets closed 2022 with small, but convincing growth with real opportunities for those that embrace digital, tech forward and data-driven strategies. Gustav Westamn, Founder and CEO was quoted “With AI platforms like ChatGPT and its forecast use by Bing, coming into the…
-
BrightBid delivers 50% customer performance for Google PPC
By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1 2022, we found that they experienced an average 23% reduction in CPC and CPA metrics, compared to a 17% increase in line with the market due to Google CPC inflation. Factoring in the price inflation, we…
-
UK Digital Excellence Awards
BrightBid has been named a finalist in three categories in the UK Digital Excellence Awards: Best Use of B2B PPC, Best Platform/ Technology/ Tool, and Best Software Innovation Award. The UK Digital Excellence Awards recognize companies that have achieved outstanding success and innovation in the digital space. Being named a finalist in three categories is…
-
Performance Marketing World Awards 2022
Great to get Highly Commended in the Best Ad Tech Innovation at the Performance Marketing World Awards 2022! BrightBid has been recognized as “Highly Commended” in the Best Ad Tech Innovation category at the Performance Marketing World Awards 2022. The Performance Marketing World Awards recognize companies that have made outstanding contributions to the performance marketing…
-
“Q3 was always going to be tricky for advertising giants”: Meta, Google and Amazon results with expert predictions’’
The article discusses the recent Q3 results from several major tech companies, including Facebook, Google, and Amazon, and the impact on advertising revenues. Facebook, also known as Meta, reported a 3.7% year-on-year drop in ad revenues, while Google reported a drop in YouTube ad revenues, and a slowdown in advertising revenue growth. Amazon, on the…
