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“Media efficiency will be a greater topic of conversation”

Performance Marketing World reported news from the IPA Bellwether report that UK marketing budgets closed 2022 with small, but convincing growth with real opportunities for those that embrace digital, tech forward and data-driven strategies.

Gustav Westamn, Founder and CEO was quoted With AI platforms like ChatGPT and its forecast use by Bing, coming into the mix as the year unfolds, it remains crucial for brands to invest in technology that can supercharge marketing campaigns and achieve desired results.”

 

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