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Performance Marketing World Awards 2022

Great to get Highly Commended in the Best Ad Tech Innovation at the Performance Marketing World Awards 2022!

BrightBid has been recognized as “Highly Commended” in the Best Ad Tech Innovation category at the Performance Marketing World Awards 2022.

The Performance Marketing World Awards recognize companies that have made outstanding contributions to the performance marketing industry. Being recognized as “Highly Commended” in the Best Ad Tech Innovation category is a testament to BrightBid’s innovative approach to digital advertising and its ability to provide clients with cutting-edge solutions that deliver results.

BrightBid’s AI-driven platform is designed to optimize and automate the bidding process for digital advertising campaigns. By leveraging the power of AI and machine learning, BrightBid helps businesses achieve their advertising goals more efficiently and effectively while reducing costs and minimizing the risk of human error.

News

Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

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Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

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PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

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UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

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The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

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