Book a demo

Performance Marketing World Awards 2022

Great to get Highly Commended in the Best Ad Tech Innovation at the Performance Marketing World Awards 2022!

BrightBid has been recognized as “Highly Commended” in the Best Ad Tech Innovation category at the Performance Marketing World Awards 2022.

The Performance Marketing World Awards recognize companies that have made outstanding contributions to the performance marketing industry. Being recognized as “Highly Commended” in the Best Ad Tech Innovation category is a testament to BrightBid’s innovative approach to digital advertising and its ability to provide clients with cutting-edge solutions that deliver results.

BrightBid’s AI-driven platform is designed to optimize and automate the bidding process for digital advertising campaigns. By leveraging the power of AI and machine learning, BrightBid helps businesses achieve their advertising goals more efficiently and effectively while reducing costs and minimizing the risk of human error.

News

“Conquering Linguistic Frontiers: How AI Can Enable Global Marketing”

In the near future, AI-powered tools like universal translation earbuds and augmented reality glasses will eliminate language barriers, revolutionizing global marketing. Companies are already using these technologies to ensure consistent brand messaging and reduce errors across diverse markets. AI will enhance marketing strategies, personalize user experiences, and offer significant cost savings, ultimately connecting people and brands worldwide while celebrating cultural diversity.

Read Article
GoTech

GoTech Awards 2024

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

Read Article

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article

Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

Read Article

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Read Article