”Econsultancy’s digital and marketing trends for 2023”

BrightBid were pleased to be part of the Econsultancy’s digital and marketing trends for 2023 talking about the power of AI and automation to transform marketing teams and models

Here’s a summary of Econsultancy’s view on the marketing team of the future and how AI in marketing is driving change.
The marketing industry has become increasingly complex in recent years, with the growth of new channels, data, and technologies leading to an expansion in the number of skills required of marketers.

As a result, the demand for these skills has often exceeded the supply of hireable talent, leading to intense competition between organizations and a candidate’s hiring market. However, the current economic situation is expected to cool down this overheated market.

To counteract the economic headwinds, organizations are focusing on getting more from less. This will result in two major changes: an increase in automation and an emphasis on untapped internal talent. Automation will reduce costs and improve the pace and resiliency of operations. It will also free up human workers to perform tasks that cannot be automated. For example, Walmart is using technology to minimize the time its employees spend on repetitive tasks and increase their satisfaction with their job.

Generative AI is poised to have a major impact on the marketing industry. Products like OpenAI’s ChatGPT are enabling the creation of AI-powered SaaS tools, which put powerful capabilities into the hands of non-technical users, including marketers. Applications already exist for personalized marketing, social media, summarizing meetings, and technical sales content. Microsoft has extended its partnership with OpenAI to integrate the technology into its consumer and enterprise products.

However, there are still key issues to be debated around generative AI, such as copyright, accuracy, and privacy. If these can be addressed, generative AI has the potential to transform the day-to-day work of marketers by lowering barriers to creation and enabling the drafting and iteration of copy and imagery.


Full text summary here


Copy of the webinar here


Kate Cox

BBC World Business News featured a celebration of Google’s 25th anniversary

BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…

Read Article

“Google changed the world but search is on for the next big hit”

25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…

Read Article

”From gloom to glory: What’s fuelling UK firms’ surging trading confidence?”

Our Founder Gustav Westman was quoted in Business Leader’s article on how UK businesses are continuing to weather the economic storms with increased investment in tech and resurgence confidence for the UK to deliver on the emerging promise of AI capabilities. “Business confidence is better than expected following intermittent stretches of uncertainty, and owing to…

Read Article

”AA/WARC Report reaction: Lights, camera, action”

New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by the economic headwinds, with plans to plough more spend – especially digital – behind this summer’s big sporting events and blockbuster movies. Gustav Westman comments on the continued growth in digital marketing in Decision…

Read Article

“Tech will allow marketers more time to do what they do best”: 9 experts on how AI can solve brands’ H2 marketing puzzle

“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity. Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing…

Read Article

AI-Powered International Marketing with Kate Cox

Summary for AI-powered International Marketing podcast. Generative AI and Large Language Model (LLMs) are opening up a new frontier for businesses wishing to sell across borders. In this podcast, Kate Cox, CMO of BrightBid talks about the different use cases of using LLM’s for international marketing teams. From using BrightBid’s solution to sell cost-effectively in…

Read Article