”AA/WARC reports 9th consecutive quarter of UK advertising spend growth, signaling resilient recovery”

More good news! AA-WARC released their AdSpend figures for the UK yesterday showing growth at 10.8% in the first nine months of 2022 with cinema (up 148.1%), OOH (up 13.2%) and search (up 7.7%) showing strong recovery. However, accounting for inflation, real growth in 2022 is thought to have been flat at -0.1%.

Search marketing accounts for nearly 40% of UK ad spend in Q3 2022 and without the commensurate increase in searchers; a rise in demand by advertisers like this, inevitably leads to CPC inflation in an auction model. Our aim is always to to maintain or decrease your CPC’s/ CPAs even in highly inflationary environments or focus fully on driving more new revenue through the search channel to increase your ROAS (Return on Ad Spend).

 

Here’s our founder and CEO Gustav Westman commenting on the report and what it means for PPC advertisers

Read the full report here

News

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article

Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

Read Article

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Read Article

Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

Read Article

PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Read Article