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Category: AI

  • “Why You Should Believe In Life After AI”

    Cher’s hit song “Believe” in 1998 was the first to use autotune, blending her voice with a robotic sound. Initially seen as a gimmick, autotune became widely adopted across music genres. Similarly, the rise of AI tools like ChatGPT and Dall-E in 2023 has sparked concerns about their impact. However, it’s important to recognize that…

  • Top AI Tools for Marketing that we love: Part 2

    BrightBid’s top picks for great AI tools for B2B marketing teams: Part 2 We picked the best tools for marketing and since then the pace of change has accelerated again. GPT4 launched on the 14th March 2023 and Google’s response, BARD on the 21st March 2023. So here’s a new list of amazing AI tools…

  • ”Is Generative AI Tipping The Balance In Favor Of AI-Driven Tools?”

    Microsoft’s $10 billion investment in OpenAI is a game changer, and the generative AI market is expected to be worth $109.37 billion in the US by 2030. Microsoft’s Bing search engine has already integrated OpenAI’s #ChatGPT, resulting in a 10-fold increase in the app’s popularity on the app store. But with the rise of #AI…

  • Level up your customer journey with AI

    In today’s fast-paced digital world, customers expect personalised experiences that cater to their unique needs and preferences. Meeting these expectations is a daunting task for businesses, but with the help of artificial intelligence integrated into your marketing and customer experience processes, it is possible to level up your customer journey and deliver custom-tailored experiences to…

  • Top AI Tools for Marketing that we love

    BrightBid’s top picks for great AI tools for B2B marketing teams: Part 1 Here at BrightBid we love using AI in marketing. We’ll pick top tools we know B2B marketing teams are loving and post them here on the blog. We believe that no human should do a machine’s job and AI and automation has…

  • BrightBid delivers 50% customer performance for Google PPC

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    By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1 2022, we found that they experienced an average 23% reduction in CPC and CPA metrics, compared to a 17% increase in line with the market due to Google CPC inflation. Factoring in the price inflation, we…

  • ”What The Borg And Robocop Can Teach Marketers About The Rise Of AI In Search Marketing”

    Gustav Westman, wrote this piece for Forbes” ‘What the Borg and Robocop can teach marketers about the rise of AI marketing’. Artificial intelligence (AI) has been gaining ground in the world of search marketing, offering the potential for more targeted and efficient Google advertising efforts. However, it’s important to consider the potential consequences of relying…

  • The Future of Search

    A guide to introducing human-led AI and automation to Google Search Ads In it you will find: A guide to Google Paid Search and an overview of recent changes in the channel The key trends that are driving Google CPC and CPA costs upwards Some levers to pull to reduce costs and increase revenue from…

  • 10 Ways AI and Automation Can Make Your PPC Campaign More Successful

    AI and automation are powerful tools to help you achieve a competitive advantage in Google Search.   Here are 10 amazing things you can do with AI technology in PPC.   Did you know you can now use AI to optimize the structure of your Google account? setting your themes and keyword groups to reach…

  • What is Artificial Intelligence?

    Technology is advancing incredibly fast, it affects us both in our private lives and in our working lives. Artificial Intelligence (AI) is used today in many different areas, the fact is that the majority of the Swedish people use AI daily without thinking about it. AI in our everyday lives Working with AI is becoming…