Artificial Intelligence (AI) is transforming the way businesses approach marketing, creating new efficiencies and allowing marketers to better understand their target audience, personalise content and experiences, and optimise marketing campaigns. AI-powered tools automate certain marketing tasks, freeing up time for marketers to focus on more creative and strategic work. AI helps to identify patterns and trends in customer behaviour, making it easier to target the right audience at the right time with the right message.
AI is particularly good at helping marketers drive efficiency, especially in search marketing, a highly effective channel for marketers. AI allows marketers to better predict and analyse the performance of campaigns, adjust spend, and increase retention and reduce churn. AI empowers marketers to establish efficiencies and identify reliable routes to growth, especially during turbulent economic periods.