How to Use AI for B2B Marketing and Google Advertising

Your PPC account structure, including campaigns, ad groups, keywords, and ad copy, plays a vital role in how well your advertising efforts succeed. While there are numerous ways to structure your account, it’s essential to…

Voice search optimization (VSO) has become increasingly vital for e-commerce businesses. However, while VSO can enhance the shopping experience, it should be approached with caution.

The Cookiepocalypse is causing significant changes in the online shopping world. Websites are no longer able to track user activity through cookies, which poses a challenge for online stores.

How to rank on Google Shopping really high? Is there a magic bullet to get high rankings with shopping ads? In this article, we will discuss the three main basics that constitute the solid foundation of successful…

The era of generic, untargeted ads has run its course, making way for Artificial Intelligence. With AI, you have the capability to craft personalized, precisely targeted ads. In this blog post, we’ll talk about the…

To streamline your B2B lead generation efforts, it is important to utilize effective advertising channels such as Google Ads, Bing Ads, and LinkedIn Ads. These platforms play a crucial role in achieving business growth through…

AI can help you scale your Google Ads campaigns in international markets efficiently and effectively. In this blog post, we will discuss ten tips for using AI to conquer international markets with your Google Ads…

AI generative tools have brought about a new era of ad asset creation and management. Explore the leading AI generative tools currently available and see how they transform the creation and handling of ad assets.

In this article, we’ll cover the essential tips on how to optimize your performance on Google Shopping—from getting the feeds and attributes sorted to improving bidding and campaign strategies, and firing up automated solutions.

In this blog post, we’ll cover the main aspects that you should pay the most attention to when making your way to success on Google Shopping.

Learn how to adjust your as strategies and find new ways to make PPC campaigns successful with first-party data.

Discover the essential Google Shopping Ads best practices for optimizing your shopping campaigns.