“Q3 was always going to be tricky for advertising giants”: Meta, Google and Amazon results with expert predictions’’

The article discusses the recent Q3 results from several major tech companies, including Facebook, Google, and Amazon, and the impact on advertising revenues. Facebook, also known as Meta, reported a 3.7% year-on-year drop in ad revenues, while Google reported a drop in YouTube ad revenues, and a slowdown in advertising revenue growth. Amazon, on the other hand, saw a 25% year-on-year increase in ad revenues in Q3. The article also mentions that many of these companies have announced layoffs recently, and performance marketers are questioning whether this will lead to a drop in ad prices.

 

Our founder and CEO, Gustav Westman comments ‘Google Search, which continues to grow, is a key revenue component for Alphabet and should be taken advantage of as the company’s vast scale in terms of reach still makes it one of the most useful platforms for advertising.  If marketers can prove return on their investments here, and consistently show increased awareness and increased engagement of their brand – as they will undoubtedly be under more pressure to do – then they should continue to take advantage of the scale offered by tech giants’.

 

Read the article here

News

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article

Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

Read Article

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Read Article

Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

Read Article

PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Read Article