“Q3 was always going to be tricky for advertising giants”: Meta, Google and Amazon results with expert predictions’’

The article discusses the recent Q3 results from several major tech companies, including Facebook, Google, and Amazon, and the impact on advertising revenues. Facebook, also known as Meta, reported a 3.7% year-on-year drop in ad revenues, while Google reported a drop in YouTube ad revenues, and a slowdown in advertising revenue growth. Amazon, on the other hand, saw a 25% year-on-year increase in ad revenues in Q3. The article also mentions that many of these companies have announced layoffs recently, and performance marketers are questioning whether this will lead to a drop in ad prices.


Our founder and CEO, Gustav Westman comments ‘Google Search, which continues to grow, is a key revenue component for Alphabet and should be taken advantage of as the company’s vast scale in terms of reach still makes it one of the most useful platforms for advertising.  If marketers can prove return on their investments here, and consistently show increased awareness and increased engagement of their brand – as they will undoubtedly be under more pressure to do – then they should continue to take advantage of the scale offered by tech giants’.


Read the article here


Kate Cox

BBC World Business News featured a celebration of Google’s 25th anniversary

BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…

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“Google changed the world but search is on for the next big hit”

25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…

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”From gloom to glory: What’s fuelling UK firms’ surging trading confidence?”

Our Founder Gustav Westman was quoted in Business Leader’s article on how UK businesses are continuing to weather the economic storms with increased investment in tech and resurgence confidence for the UK to deliver on the emerging promise of AI capabilities. “Business confidence is better than expected following intermittent stretches of uncertainty, and owing to…

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”AA/WARC Report reaction: Lights, camera, action”

New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by the economic headwinds, with plans to plough more spend – especially digital – behind this summer’s big sporting events and blockbuster movies. Gustav Westman comments on the continued growth in digital marketing in Decision…

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“Tech will allow marketers more time to do what they do best”: 9 experts on how AI can solve brands’ H2 marketing puzzle

“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity. Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing…

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AI-Powered International Marketing with Kate Cox

Summary for AI-powered International Marketing podcast. Generative AI and Large Language Model (LLMs) are opening up a new frontier for businesses wishing to sell across borders. In this podcast, Kate Cox, CMO of BrightBid talks about the different use cases of using LLM’s for international marketing teams. From using BrightBid’s solution to sell cost-effectively in…

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