BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…

25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…

Our Founder Gustav Westman was quoted in Business Leader’s article on how UK businesses are continuing to weather the economic storms with increased investment in tech and resurgence confidence for the UK to deliver on the emerging promise of AI capabilities. “Business confidence is better than expected following intermittent stretches of uncertainty, and owing to…

New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by the economic headwinds, with plans to plough more spend – especially digital – behind this summer’s big sporting events and blockbuster movies. Gustav Westman comments on the continued growth in digital marketing in Decision…

“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity. Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing…

Summary for AI-powered International Marketing podcast. Generative AI and Large Language Model (LLMs) are opening up a new frontier for businesses wishing to sell across borders. In this podcast, Kate Cox, CMO of BrightBid talks about the different use cases of using LLM’s for international marketing teams. From using BrightBid’s solution to sell cost-effectively in…

Finite podcast: How will Generative AI change Search Engine Marketing for B2B customers and B2B marketing approaches overall? That was the subject of Alex Price and Kate Cox discussion on FINITE podcast. TLDR summary: – Search is changing more slowly than Google and Bing announcements suggest as these are headline grabbing PR exercises about beta…

Great article from business leader on Understanding the True Value of Investors. Our CEO, Gustav Westman offers his top tip to secure investment, realising the importance of maintaining a clear, focused offering. “The success behind our investment is down to ruthless focus on building an investor-friendly growth narrative for our business,” he says.   Read…

We are incredibly excited to announce that we have been shortlisted not once, but twice, at the esteemed Global Search Awards 2023! This recognition is a testament to our commitment to excellence in the digital marketing industry and the outstanding results we have achieved alongside our esteemed client, Amity. Our entry, “How to compete with…

BrightBid has partnered with Speqta, a Nasdaq-listed holding group, in a £20m share deal. Speqta, which owns Bidbrain, an AI-based SaaS company focused on marketing for e-commerce, brings strong financial backing and innovative e-commerce services to the merger. The combination of BrightBid’s AI Adtech solutions and Speqta’s resources is expected to significantly boost the annual…