Category: BrightBid

  • Episode #121 of the SaaSiest Podcast is out now!

    In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

  • ‘Human involvement is fundamental’: Marketing and generative AI in 2024

    BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

  • Synergising Black Friday: navigating the Amazon-Google advertising landscape

    “Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

  • Could generative AI be a ‘skill leveller’ in marketing?

    ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

  • Court witness accidentally reveals Google’s secret search pact with Apple

    📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

  • PPC Trends 2024

    This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

  • UK Search Awards 2023

    Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

  • The Drum Awards

    Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

  • Celebrating 25 Years of Google: How Competition Shaped the Digital Giant

    As we commemorate Google’s remarkable quarter-century journey, our CEO Gustav Westman penned a piece for Performance Marketing World reflect on the formidable challenges this tech giant has conquered along the way. Google celebrates 25 years of dominance in the digital landscape. Guided by principles of innovation and core product focus, it evolved from a search…

  • TechRound’s SaaS66 competition

    BrightBid awarded third place in TechRound’s SaaS66 competition, showcasing its impact on the SaaS industry of the UK and Europe. This recognition highlights BrightBid’s growth and its contributions to customer acquisition through search ads recommendations, solidifying its position as a true player in the digital marketing landscape. Gustav Westman, CEO and Founder, BrightBid“TechRound’s SaaS66 competition…