”It’s good news for advertisers as it should help to reduce costs in PPC, it’s good news for Bing as they should increase market share, It’s good news for Google as they get more data to mine when they launch their version and it’s great for searchers as they get more accurate responses to their…

BrightBid has been shortlisted as a finalist in the National Technology Awards 2023 for Artificial Intelligence Solution of the Year.  Being shortlisted in the National Technology Awards is a significant achievement for BrightBid, as the awards recognize the best and brightest in the UK technology industry. The AI Solution of the Year category is highly…

The rise of Artificial Intelligence (AI) and natural language processing (NLP) is changing the experience of search engines, and the expectations of the people using them. Conversational search engines not only make life easier and save time on search but also democratise access to information. With conversational search engines, the way we search will become…

We take great pride in our Google Premier Partner status, which serves as a testament to our company’s ability to meet Google’s stringent requirements for certification on their ad platform. As a Google Premier Partner, we are committed to providing our clients with exceptional service and demonstrating our ability to help them achieve growth and…

Artificial Intelligence (AI) is transforming the way businesses approach marketing, creating new efficiencies and allowing marketers to better understand their target audience, personalise content and experiences, and optimise marketing campaigns. AI-powered tools automate certain marketing tasks, freeing up time for marketers to focus on more creative and strategic work. AI helps to identify patterns and…

BrightBid were pleased to be part of the Econsultancy’s digital and marketing trends for 2023 talking about the power of AI and automation to transform marketing teams and models Here’s a summary of Econsultancy’s view on the marketing team of the future and how AI in marketing is driving change. The marketing industry has become…

Gustav Westman, CEO and Founder of BrightBid, suggests that brands need to use solutions that offer precise data analysis, audience targeting and keyword optimization to address the increase of CPC inflation and competition in the search market. The difficulty of the search environment now demands AI technologies to provide not only just the platform but…

More good news! AA-WARC released their AdSpend figures for the UK yesterday showing growth at 10.8% in the first nine months of 2022 with cinema (up 148.1%), OOH (up 13.2%) and search (up 7.7%) showing strong recovery. However, accounting for inflation, real growth in 2022 is thought to have been flat at -0.1%. Search marketing…

Performance Marketing World reported news from the IPA Bellwether report that UK marketing budgets closed 2022 with small, but convincing growth with real opportunities for those that embrace digital, tech forward and data-driven strategies. Gustav Westamn, Founder and CEO was quoted “With AI platforms like ChatGPT and its forecast use by Bing, coming into the…