As we commemorate Google’s remarkable quarter-century journey, our CEO Gustav Westman penned a piece for Performance Marketing World reflect on the formidable challenges this tech giant has conquered along the way. Google celebrates 25 years of dominance in the digital landscape. Guided by principles of innovation and core product focus, it evolved from a search…

BrightBid awarded third place in TechRound’s SaaS66 competition, showcasing its impact on the SaaS industry of the UK and Europe. This recognition highlights BrightBid’s growth and its contributions to customer acquisition through search ads recommendations, solidifying its position as a true player in the digital marketing landscape. Gustav Westman, CEO and Founder, BrightBid“TechRound’s SaaS66 competition…

New report : “PPC trends: ‘keywordless’ paid search and the move to automation” from Econsultancy featuring BrightBid’s thoughts. “In recent years there has undoubtedly been a shift towards Google’s AI taking the reins from PPC marketers, from the Search Terms Report displaying less data to Responsive Search Ads (RSAs) becoming the default text ad format,…

There are two symbolic creatures in the world of tech investment, each representing distinctive approaches to growth and valuation. Unicorns, those rare startups with billion-dollar valuations, are often associated with high-achieving tech ecosystems. On the other hand, camels are characterized by their sustainable growth, trudging steadily across the desert with little or no water (investment).…

Our thoughts on “PPC trends: the ‘cookiepocalypse’ and its impact on paid search strategy: with Econsultancy. “A very important piece is … having a CRM system with healthy data that is very well-structured and connected to the database, [so that] you can join the dots together with other searches and data – for example, Google…

How is generative AI transforming the work of paid search marketing teams? BrightBid contributed to this really informative article by Econsultancy. “If you don’t train [generative AI] well, it will give you very generic, not very accurate responses. But if you have the ability to train the tool to be more accurate in what you…

The search for the most influential people in performance marketing Great for our CEO Gustav Westman and our CMO Kate Cox to be listed in the Performance Marketing World PMW 100 Powerlist: the UK’s top performance marketing professionals making the biggest positive changes for the industry over the past year.

BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…

25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…

Our Founder Gustav Westman was quoted in Business Leader’s article on how UK businesses are continuing to weather the economic storms with increased investment in tech and resurgence confidence for the UK to deliver on the emerging promise of AI capabilities. “Business confidence is better than expected following intermittent stretches of uncertainty, and owing to…