25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted.
‘Kate Cox is chief marketing officer at a company, BrightBid, that exists to optimise advertising campaigns, to win those millisecond auctions, and then get click-through. You can view the whole thing, she says, as a continuous three-way negotiation that, if it goes well, helps everyone. “It’s always trying to work out what’s best for the advertiser, what’s best for the customer, what’s best for Google.” It works. Today, about 30p in every pound spent on digital advertising goes to Google”
Customers found a way of getting quickly to the information they wanted by asking Google the question, marketers got a direct line into customers’ purchase intent and Google then found a way to sell that information to advertisers through a keyword auction model that benefitted all parties’
“Google changed the world but search is on for the next big hit”
News
“Conquering Linguistic Frontiers: How AI Can Enable Global Marketing”
In the near future, AI-powered tools like universal translation earbuds and augmented reality glasses will eliminate language barriers, revolutionizing global marketing. Companies are already using these technologies to ensure consistent brand messaging and reduce errors across diverse markets. AI will enhance marketing strategies, personalize user experiences, and offer significant cost savings, ultimately connecting people and brands worldwide while celebrating cultural diversity.
GoTech Awards 2024
Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader. The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…
Episode #121 of the SaaSiest Podcast is out now!
In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…
‘Human involvement is fundamental’: Marketing and generative AI in 2024
BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…
Synergising Black Friday: navigating the Amazon-Google advertising landscape
“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…
Could generative AI be a ‘skill leveller’ in marketing?
ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…