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Celebrating 25 Years of Google: How Competition Shaped the Digital Giant

As we commemorate Google’s remarkable quarter-century journey, our CEO Gustav Westman penned a piece for Performance Marketing World reflect on the formidable challenges this tech giant has conquered along the way.

Google celebrates 25 years of dominance in the digital landscape. Guided by principles of innovation and core product focus, it evolved from a search engine to a symbol of online exploration. Despite its 91% search market share, Google faced tough competition from Yahoo and Microsoft. Google’s clean search experience prevailed. Strategic acquisitions like YouTube made Google a comprehensive platform. It’s more than a search engine; it’s a homepage, ad platform, and AI hub.

However, new players like TikTok and generative AI challenge Google’s supremacy. AI is the future battleground, crucial for Google’s continued dominance. Adapting to evolving consumer needs is key. Looking ahead, Google’s ability to redefine the verb “Google” will be vital in a changing digital landscape. To delve deeper into this fascinating journey, read the full article.

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Synergising Black Friday: navigating the Amazon-Google advertising landscape

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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

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Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

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PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

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UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

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The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

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