Celebrating 25 Years of Google: How Competition Shaped the Digital Giant

As we commemorate Google’s remarkable quarter-century journey, our CEO Gustav Westman penned a piece for Performance Marketing World reflect on the formidable challenges this tech giant has conquered along the way.

Google celebrates 25 years of dominance in the digital landscape. Guided by principles of innovation and core product focus, it evolved from a search engine to a symbol of online exploration. Despite its 91% search market share, Google faced tough competition from Yahoo and Microsoft. Google’s clean search experience prevailed. Strategic acquisitions like YouTube made Google a comprehensive platform. It’s more than a search engine; it’s a homepage, ad platform, and AI hub.

However, new players like TikTok and generative AI challenge Google’s supremacy. AI is the future battleground, crucial for Google’s continued dominance. Adapting to evolving consumer needs is key. Looking ahead, Google’s ability to redefine the verb “Google” will be vital in a changing digital landscape. To delve deeper into this fascinating journey, read the full article.

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GoTech Awards 2024

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

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Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

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‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

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Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

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Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

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