NewChatGPT Ads launched across 31 European markets. Here’s what actually works in Europe
Great for our CEO Gustav Westman and our CMO Kate Cox to be listed in the Performance Marketing World PMW 100 Powerlist: the UK’s top performance marketing professionals making the biggest positive changes for the industry over the past year.
Anton Marchenko
In the near future, AI-powered tools like universal translation earbuds and augmented reality glasses will eliminate language barriers, revolutionizing global marketing. Companies are already using these technologies to ensure consistent brand messaging and reduce errors across diverse markets. AI will enhance marketing strategies, personalize user experiences, and offer significant cost savings, ultimately connecting people and brands worldwide while celebrating cultural diversity.
Read article: “Conquering Linguistic Frontiers: How AI Can Enable Global Marketing”
Anton Marchenko
Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader. The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…
Read article: GoTech Awards 2024
Anton Marchenko
BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…
Read article: ‘Human involvement is fundamental’: Marketing and generative AI in 2024
Anton Marchenko
“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…
Read article: Synergising Black Friday: navigating the Amazon-Google advertising landscape
Anton Marchenko
ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…
Read article: Could generative AI be a ‘skill leveller’ in marketing?
Anton Marchenko
📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…
Read article: Court witness accidentally reveals Google’s secret search pact with Apple