How is generative AI transforming the work of paid search marketing teams? BrightBid contributed to this really informative article by Econsultancy. “If you don’t train [generative AI] well, it will give you very generic, not very accurate responses.
But if you have the ability to train the tool to be more accurate in what you as a company want to say, then it can become quite powerful. “I would say that each and every company needs to see, themselves, how this tool could help them amplify [their work]” – Christos Stavropoulos, BrightBid.