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“PPC trends: the ‘cookiepocalypse’ and its impact on paid search strategy”

Our thoughts on “PPC trends: the ‘cookiepocalypse’ and its impact on paid search strategy: with Econsultancy.

“A very important piece is … having a CRM system with healthy data that is very well-structured and connected to the database, [so that] you can join the dots together with other searches and data – for example, Google Analytics, or your advertising platform. Maybe the accuracy will not be exactly the same – but I also feel it wasn’t there 100% with cookies”. – Christos Stavropoulos, BrightBid.

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