The Future of Search

A guide to introducing human-led AI and automation to Google Search Ads

In it you will find:

  • A guide to Google Paid Search and an overview of recent changes in the channel
  • The key trends that are driving Google CPC and CPA costs upwards
  • Some levers to pull to reduce costs and increase revenue from paid search
  • How AI, Automation and Machine Learning can help you manage your Google costs and drive performance
  • BrightBid’s AI engine in action and the value AI can drive

Download the Ebook

News

“Why You Should Believe In Life After AI”

Cher’s hit song “Believe” in 1998 was the first to use autotune, blending her voice with a robotic sound. Initially seen as a gimmick, autotune became widely adopted across music genres. Similarly, the rise of AI tools like ChatGPT and Dall-E in 2023 has sparked concerns about their impact. However, it’s important to recognize that…

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Top AI Tools for Marketing that we love: Part 2

BrightBid’s top picks for great AI tools for B2B marketing teams: Part 2 We picked the best tools for marketing and since then the pace of change has accelerated again. GPT4 launched on the 14th March 2023 and Google’s response, BARD on the 21st March 2023. So here’s a new list of amazing AI tools…

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”Is Generative AI Tipping The Balance In Favor Of AI-Driven Tools?”

Microsoft’s $10 billion investment in OpenAI is a game changer, and the generative AI market is expected to be worth $109.37 billion in the US by 2030. Microsoft’s Bing search engine has already integrated OpenAI’s #ChatGPT, resulting in a 10-fold increase in the app’s popularity on the app store. But with the rise of #AI…

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Level up your customer journey with AI

In today’s fast-paced digital world, customers expect personalised experiences that cater to their unique needs and preferences. Meeting these expectations is a daunting task for businesses, but with the help of artificial intelligence integrated into your marketing and customer experience processes, it is possible to level up your customer journey and deliver custom-tailored experiences to…

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Top AI Tools for Marketing that we love

BrightBid’s top picks for great AI tools for B2B marketing teams: Part 1 Here at BrightBid we love using AI in marketing. We’ll pick top tools we know B2B marketing teams are loving and post them here on the blog. We believe that no human should do a machine’s job and AI and automation has…

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BrightBid delivers 50% customer performance for Google PPC

By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1 2022, we found that they experienced an average 23% reduction in CPC and CPA metrics, compared to a 17% increase in line with the market due to Google CPC inflation. Factoring in the price inflation, we…

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