A guide to introducing human-led AI and automation to Google Search Ads
In it you will find:
- A guide to Google Paid Search and an overview of recent changes in the channel
- The key trends that are driving Google CPC and CPA costs upwards
- Some levers to pull to reduce costs and increase revenue from paid search
- How AI, Automation and Machine Learning can help you manage your Google costs and drive performance
- BrightBid’s AI engine in action and the value AI can drive