The Future of Search

A guide to introducing human-led AI and automation to Google Search Ads

In it you will find:

  • A guide to Google Paid Search and an overview of recent changes in the channel
  • The key trends that are driving Google CPC and CPA costs upwards
  • Some levers to pull to reduce costs and increase revenue from paid search
  • How AI, Automation and Machine Learning can help you manage your Google costs and drive performance
  • BrightBid’s AI engine in action and the value AI can drive

Download the Ebook

News

The Truth About AI Tools: Insights from a marketers point of view

New report on AI’s role in shaping modern marketing and how to drive ROI. Get your free copy today and discover how AI is changing the world of marketing:

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79% of top marketing executives report boost in ROI using AI tools

Our survey of 200 UK marketing leaders reveals that 84% are using AI tools, with 79% experiencing improved ROI. Generative AI, especially ChatGPT, is popular. The white paper highlights the evolving AI landscape and barriers to adoption. Our CEO, Gustav Westman, emphasizes AI’s revenue-driving potential but notes challenges like training and budgets. CMO Kate Cox…

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Marketers hail ROI benefits of AI as ChatGPT dominates

In a recent statement, our Chief Marketing Officer, Kate Cox, highlighted the positive impact of AI on marketing campaigns: “When used correctly, we’ve seen that AI simply amplifies and enhances the campaign instead of overtaking it. “Some 40% of marketing executives admit that these tools enhance their results, and while it can sometimes feel like…

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“Why You Should Believe In Life After AI”

Cher’s hit song “Believe” in 1998 was the first to use autotune, blending her voice with a robotic sound. Initially seen as a gimmick, autotune became widely adopted across music genres. Similarly, the rise of AI tools like ChatGPT and Dall-E in 2023 has sparked concerns about their impact. However, it’s important to recognize that…

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Top AI Tools for Marketing that we love: Part 2

BrightBid’s top picks for great AI tools for B2B marketing teams: Part 2 We picked the best tools for marketing and since then the pace of change has accelerated again. GPT4 launched on the 14th March 2023 and Google’s response, BARD on the 21st March 2023. So here’s a new list of amazing AI tools…

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”Is Generative AI Tipping The Balance In Favor Of AI-Driven Tools?”

Microsoft’s $10 billion investment in OpenAI is a game changer, and the generative AI market is expected to be worth $109.37 billion in the US by 2030. Microsoft’s Bing search engine has already integrated OpenAI’s #ChatGPT, resulting in a 10-fold increase in the app’s popularity on the app store. But with the rise of #AI…

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