The Future of Search


A guide to introducing human-led AI and automation to Google Search Ads

In it you will find:

  • A guide to Google Paid Search and an overview of recent changes in the channel
  • The key trends that are driving Google CPC and CPA costs upwards
  • Some levers to pull to reduce costs and increase revenue from paid search
  • How AI, Automation and Machine Learning can help you manage your Google costs and drive performance
  • BrightBid’s AI engine in action and the value AI can drive

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