Our survey of 200 UK marketing leaders reveals that 84% are using AI tools, with 79% experiencing improved ROI. Generative AI, especially ChatGPT, is popular. The white paper highlights the evolving AI landscape and barriers to adoption. Our CEO, Gustav Westman, emphasizes AI’s revenue-driving potential but notes challenges like training and budgets. CMO Kate Cox underscores AI’s role in enhancing campaigns and urges deeper understanding for better outcomes.
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In a recent statement, our Chief Marketing Officer, Kate Cox, highlighted the positive impact of AI on marketing campaigns: “When used correctly, we’ve seen that AI simply amplifies and enhances the campaign instead of overtaking it. “Some 40% of marketing executives admit that these tools enhance their results, and while it can sometimes feel like…
Cher’s hit song “Believe” in 1998 was the first to use autotune, blending her voice with a robotic sound. Initially seen as a gimmick, autotune became widely adopted across music genres. Similarly, the rise of AI tools like ChatGPT and Dall-E in 2023 has sparked concerns about their impact. However, it’s important to recognize that…
BrightBid’s top picks for great AI tools for B2B marketing teams: Part 2 We picked the best tools for marketing and since then the pace of change has accelerated again. GPT4 launched on the 14th March 2023 and Google’s response, BARD on the 21st March 2023. So here’s a new list of amazing AI tools…
Microsoft’s $10 billion investment in OpenAI is a game changer, and the generative AI market is expected to be worth $109.37 billion in the US by 2030. Microsoft’s Bing search engine has already integrated OpenAI’s #ChatGPT, resulting in a 10-fold increase in the app’s popularity on the app store. But with the rise of #AI…
In today’s fast-paced digital world, customers expect personalised experiences that cater to their unique needs and preferences. Meeting these expectations is a daunting task for businesses, but with the help of artificial intelligence integrated into your marketing and customer experience processes, it is possible to level up your customer journey and deliver custom-tailored experiences to…
