News

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

BrightBid significantly helped Mobility Motors, a car dealership group in Sweden, to manage their Google Ads. BrightBid’s ability to conduct advanced optimisations and A/B testing autonomously proved invaluable, resulting in a 40% increase in cost-effectiveness over six months. Anthon, Performance Marketer at Mobility Motors, praised BrightBid’s effectiveness in delivering rapid results and substantial time savings.

In our most recent webinar, our Chief Product Officer, Pontus Wiehager focused on the upcoming changes to Google web tracking in 2024, particularly with the launch of Cookie Consent Mode V2 in March and GA4. In this session we covered how these changes will impact your paid search performance and provided actionable steps to ensure…

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

New report on AI’s role in shaping modern marketing and how to drive ROI. Get your free copy today and discover how AI is changing the world of marketing: