In a recent statement, our Chief Marketing Officer, Kate Cox, highlighted the positive impact of AI on marketing campaigns: “When used correctly, we’ve seen that AI simply amplifies and enhances the campaign instead of overtaking it.
“Some 40% of marketing executives admit that these tools enhance their results, and while it can sometimes feel like a ‘black-box’ we’re getting to a point where it’s no longer an option to avoid using AI.
“This is the time to truly understand this technology by leveraging unique insights that help drive even better outcomes for marketing efforts.”
Read more about how AI benefits ROI here.
