The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

  • Challenges faced by customers: Complex sales cycles, low web traffic, small budgets, international reach, and limited access to advanced technologies.
  • BrightBid’s team composition: AI experts, data scientists, product managers, and paid search specialists.
  • Developed an AI engine to emulate performance marketer decision-making at scale. With automation of pay-per-click (PPC) workflows to serve a diverse customer base.
  • Key innovation: Bid optimization model using unsupervised machine learning to adjust keyword pricing based on variables like device, time, audience, and demographics.
  • Aim to increase bids on high-converting traffic and reduce spending on less productive impressions.
  • Additional tools offered: Ad copy generation, competitive analysis, and language translation.
  • Notable achievements in 2022: Over 50 million optimizations executed, surpassing manual PPC expert capabilities.
  • Success stories include expanding a B2B technology advertiser into 69 markets with a 47% reduction in cost per lead, boosting conversions and return on ad spend for an upmarket Swedish hotel chain, and significantly improving conversions and conversion value for an online book seller in Sweden.

News

Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

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Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

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PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

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UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

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Celebrating 25 Years of Google: How Competition Shaped the Digital Giant

As we commemorate Google’s remarkable quarter-century journey, our CEO Gustav Westman penned a piece for Performance Marketing World reflect on the formidable challenges this tech giant has conquered along the way. Google celebrates 25 years of dominance in the digital landscape. Guided by principles of innovation and core product focus, it evolved from a search…

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