Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.
- Challenges faced by customers: Complex sales cycles, low web traffic, small budgets, international reach, and limited access to advanced technologies.
- BrightBid’s team composition: AI experts, data scientists, product managers, and paid search specialists.
- Developed an AI engine to emulate performance marketer decision-making at scale. With automation of pay-per-click (PPC) workflows to serve a diverse customer base.
- Key innovation: Bid optimization model using unsupervised machine learning to adjust keyword pricing based on variables like device, time, audience, and demographics.
- Aim to increase bids on high-converting traffic and reduce spending on less productive impressions.
- Additional tools offered: Ad copy generation, competitive analysis, and language translation.
- Notable achievements in 2022: Over 50 million optimizations executed, surpassing manual PPC expert capabilities.
- Success stories include expanding a B2B technology advertiser into 69 markets with a 47% reduction in cost per lead, boosting conversions and return on ad spend for an upmarket Swedish hotel chain, and significantly improving conversions and conversion value for an online book seller in Sweden.