BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024
Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and with an underlying logic.
“Attention needs to be paid to first-party and customer data structures as the foundation of your data strategy; the linking of data sources to uncover insights; and setting up data for effective testing – test/control or A/B tests.”
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