Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform.

Some of the questions covered were:

  • How do you bring in 3rd party tools to resell?
  • What data points are you looking to collect feedback on?
  • When do you know it is better to build it yourself?
  • What does it require from an organization to go through the process of being a reseller to sell its own software? These are some of the many topics they address with Gustav.

Tune in to learn how you can leverage their growth tactic when launching new products here

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Synergising Black Friday: navigating the Amazon-Google advertising landscape

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Could generative AI be a ‘skill leveller’ in marketing?

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Court witness accidentally reveals Google’s secret search pact with Apple

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PPC Trends 2024

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UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

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