In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform.
Some of the questions covered were:
- How do you bring in 3rd party tools to resell?
- What data points are you looking to collect feedback on?
- When do you know it is better to build it yourself?
- What does it require from an organization to go through the process of being a reseller to sell its own software? These are some of the many topics they address with Gustav.
Tune in to learn how you can leverage their growth tactic when launching new products here
