The Drum Awards

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

  • Challenges faced by customers: Complex sales cycles, low web traffic, small budgets, international reach, and limited access to advanced technologies.
  • BrightBid’s team composition: AI experts, data scientists, product managers, and paid search specialists.
  • Developed an AI engine to emulate performance marketer decision-making at scale. With automation of pay-per-click (PPC) workflows to serve a diverse customer base.
  • Key innovation: Bid optimization model using unsupervised machine learning to adjust keyword pricing based on variables like device, time, audience, and demographics.
  • Aim to increase bids on high-converting traffic and reduce spending on less productive impressions.
  • Additional tools offered: Ad copy generation, competitive analysis, and language translation.
  • Notable achievements in 2022: Over 50 million optimizations executed, surpassing manual PPC expert capabilities.
  • Success stories include expanding a B2B technology advertiser into 69 markets with a 47% reduction in cost per lead, boosting conversions and return on ad spend for an upmarket Swedish hotel chain, and significantly improving conversions and conversion value for an online book seller in Sweden.


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Could generative AI be a ‘skill leveller’ in marketing?

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PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

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UK Search Awards 2023

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

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Thomas Michelsen

“Svenske BrightBid åbner i Danmark”

BrightBid, er en AI-adtech-virksomhed, der har som mål at erobre markedet for AI-baseret styring af Google-annoncer. Virksomheden, grundlagt i 2020, er vokset fra Sverige til England, Norge og nu også Danmark. Thomas Michelsen er landechef for den danske afdeling, hvor antallet af medarbejdere skal vokse fra 4 til 12 inden for det kommende år. BrightBid…

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“Svensk adtech-komet rykker ind i Danmark”

Ad-tech virksomheden BrightBid, der bruger AI til at styre Google-annoncer, åbner nu i Danmark. Virksomheden har oplevet vækst siden 2020 og udvider nu til Danmark efter succes i Sverige, England og Norge. Thomas Michelsen bliver landechef og udtaler, at målet er at være førende inden for AI-drevne Google Ads i Danmark. BrightBid satser på Danmark…

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