Our founder Gustav Westman was published in Forbes magazine on the topic of Conquering Linguistic Frontiers: How AI Can Enable Global Marketing
In a future where language and culture no longer pose obstacles to global marketing, they become steppingstones to success instead. In the coming years, language differences may become insignificant thanks to technologies like universal translation earbuds and augmented reality glasses, enabling real-time translation.
AI-driven natural language processing is rapidly evolving, solving previous issues with semantic accuracy in automated translation. Companies are already using AI translation tools to reach new markets, helping them maintain a consistent brand image and reduce errors.
AI can revolutionize marketing and e-commerce by enhancing advanced, multi-level marketing campaigns and personalizing user experiences. AI systems offer long-term cost savings by handling large volumes of content and adapting to language and cultural trends. With its scalability, AI can manage multiple languages and regions simultaneously, facilitating market expansion.
AI-driven localization is expected to grow significantly, with localized campaigns yielding higher engagement and reducing customer loss. Although challenges exist, such as the need for human oversight to ensure translation accuracy and cultural understanding, as well as regular AI training for data compliance, AI offers hope for a future where marketing transcends borders, connecting people and brands in meaningful ways and celebrating the diversity of global cultures.