“Conquering Linguistic Frontiers: How AI Can Enable Global Marketing”

Our founder Gustav Westman was published in Forbes magazine on the topic of Conquering Linguistic Frontiers: How AI Can Enable Global Marketing

In a future where language and culture no longer pose obstacles to global marketing, they become steppingstones to success instead. In the coming years, language differences may become insignificant thanks to technologies like universal translation earbuds and augmented reality glasses, enabling real-time translation.

AI-driven natural language processing is rapidly evolving, solving previous issues with semantic accuracy in automated translation. Companies are already using AI translation tools to reach new markets, helping them maintain a consistent brand image and reduce errors.

AI can revolutionize marketing and e-commerce by enhancing advanced, multi-level marketing campaigns and personalizing user experiences. AI systems offer long-term cost savings by handling large volumes of content and adapting to language and cultural trends. With its scalability, AI can manage multiple languages and regions simultaneously, facilitating market expansion.

AI-driven localization is expected to grow significantly, with localized campaigns yielding higher engagement and reducing customer loss. Although challenges exist, such as the need for human oversight to ensure translation accuracy and cultural understanding, as well as regular AI training for data compliance, AI offers hope for a future where marketing transcends borders, connecting people and brands in meaningful ways and celebrating the diversity of global cultures.



GoTech Awards 2024

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

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Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

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‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

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Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

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Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

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