“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online.

2023 looks set to be a retailer’s paradise, with Shopify’s research identifying that 53% of UK shoppers are planning to increase their spending during this year’s events compared to previous years. But many brands still struggling to find the most effective platforms to advertise on.

Read our latest report on linking Amazon and Google Shopping Ads.