Category: Digital marketing
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UK marketers sign up for AI
79% of top UK marketing executives report ROI boost with AI tools Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top three uses for email marketing (33%), content marketing (29%), and social media post generation (27%) Adtech platform BrightBid says its new survey reveals…
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“Google turns 25: but can it still dominate the next decade?”
Google was 25 years old on 4/9/23. It turned marketing upside down when it launched in ways we couldn’t have predicted and were definitely too slow to realise at its launch. Many big businesses, worth millions or billions, owe their success to Google as its given them a forecastable and scalable way to grow as…
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Search 3.0: 2023 is the year of PPC disruption
A new report from AA/ WARC shows that 2023 is the year of huge disruption in the paid search market with the rise of new entrants from retail media players such as Amazon, social media platforms such as TikTok disrupting user behaviour alongside the rise of generative AI chatbots from both Google and Bing driving…
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You’re mad not to use Bing if you’re using Google ads for B2B Lead marketing! Here’s why?
If you’re a B2B marketer and you’ve got a steady flow of good quality leads from Google PPC and you’re not yet using Bing: you’re missing out! TLDR: Bing offers the following advantages over Google: The cost per click (CPC) on Bing Ads is usually lower than Google Ads. There are more advertisers on Google…
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Using MarTech to increase your efficiency
MarTech takes an increasingly large place in the digital marketer’s everyday life, but what does MarTech actually mean and how can you use it? MarTech is short for Marketing Technology and refers to technological tools and platforms used by marketers to manage, automate and measure their marketing. Martech includes various solutions used to manage everything…
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Why it’s crucial for B2B marketers to link your CRM to your Bing Ads account to drive high value leads and greater Return on Ad Spend
At BrightBid, we want all of our clients to get the most out of their marketing investment so we advise them to link their Bing Ads accounts to their CRM systems if they use one. This enables marketing teams to monitor the success of online marketing initiatives at a more granular level. By better understanding…
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B2B Marketers: how to get Google and Bing Ads and LinkedIn to work brilliantly together to drive leads and revenue
Paid Search is a fantastic channel for you to capture existing demand for your category and your business. Prospects are actively looking for a solution that they think you can provide, they read your PPC ad, think it could work for them and visit your website to check out your solution. If they like what…
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Why it’s crucial for B2B marketers to link your CRM to your Google Ads account to drive high value leads and greater Return on Ad Spend
At BrightBid, we want all of our clients to get the most out of their marketing investment so we advise them to link their Google Ads accounts to their CRM systems if they use one. This enables marketing teams to monitor the success of online marketing initiatives at a more granular level. By better understanding…
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Never Let a Human Do a Machines Job: Automation vs Intervention: know the balance to ensure AI works for your business
Performance Marketing World Unlocked: 1-2nd March London BrightBid were lucky enough to present to the 1000+ performance marketing attendees at the PMW Unlocked event held at Excel in London in March: We talked about GPT3, which was launched on the 20th of June 2020 and ushered in the first wave of AI startups including…
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How to drive more SEO traffic without spending any of your marketing budget?
BrightBid are focused on providing our customers with better value from Search Engine Marketing as a whole even though we only focus on Google Pay per Click PPC channel and not Google SEO (Search Engine Optimisation). We find that many of our customers do not need to bid on their own brand search terms for…
