Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top three uses for email marketing (33%), content marketing (29%), and social media post generation (27%)
Adtech platform BrightBid says its new survey reveals that the majority (84%) of UK marketing bosses are already using AI tools in their digital advertising, with 79% saying that using AI tools had boosted their return on investment.
Google was 25 years old on 4/9/23. It turned marketing upside down when it launched in ways we couldn’t have predicted and were definitely too slow to realise at its launch. Many big businesses, worth millions or billions, owe their success to Google as its given them a forecastable and scalable way to grow as…
A new report from AA/ WARC shows that 2023 is the year of huge disruption in the paid search market with the rise of new entrants from retail media players such as Amazon, social media platforms such as TikTok disrupting user behaviour alongside the rise of generative AI chatbots from both Google and Bing driving…
If you’re a B2B marketer and you’ve got a steady flow of good quality leads from Google PPC and you’re not yet using Bing: you’re missing out! TLDR: Bing offers the following advantages over Google: The cost per click (CPC) on Bing Ads is usually lower than Google Ads. There are more advertisers on Google…
MarTech takes an increasingly large place in the digital marketer’s everyday life, but what does MarTech actually mean and how can you use it? MarTech is short for Marketing Technology and refers to technological tools and platforms used by marketers to manage, automate and measure their marketing. Martech includes various solutions used to manage everything…
At BrightBid, we want all of our clients to get the most out of their marketing investment so we advise them to link their Bing Ads accounts to their CRM systems if they use one. This enables marketing teams to monitor the success of online marketing initiatives at a more granular level. By better understanding…
Paid Search is a fantastic channel for you to capture existing demand for your category and your business. Prospects are actively looking for a solution that they think you can provide, they read your PPC ad, think it could work for them and visit your website to check out your solution. If they like what…
