Google was 25 years old on 4/9/23. It turned marketing upside down when it launched in ways we couldn’t have predicted and were definitely too slow to realise at its launch. Many big businesses, worth millions or billions, owe their success to Google as its given them a forecastable and scalable way to grow as a low cost customer acquisition engine. It has also turned a lot of business models upside down, especially classified ad funded models like our traditional print newspapers.
Now Google’s parent company takes 1 in every 4 $ spend on advertising globally according to WARC.
What do the next 25 years hold? Microsoft is nearly 50 so there is hope, that with constant innovation and focus on customers, it can make another 25 years.
Here’s 10 performance marketers views published by Performance Marketing World including BrightBid’s.