Author: Anton Marchenko
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We Analyzed 6 Ways to Build Google Shopping Feeds. Here is the 2026 Hierarchy
Learn the different ways to create an effective Google Shopping product feed.
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Why You Must Migrate to the Google Merchant API Before August 2026
Google has announced the permanent shutdown of the Content API for Shopping, scheduled for August 18, 2026. Its replacement is the Google Merchant API, a highly modular, programmatic tool designed to automate complex account setups at a scale the old system could not handle. Here is exactly why moving to the new Merchant API isn’t…
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We Analyzed How Amity Cut CPL by 47%. Here is the Dual-Platform Strategy
Shifting 10-25% of your search budget to Bing Ads lowers B2B Cost-Per-Acquisition by 20% compared to Google Ads, according to BrightBid data from 2026.
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5 Ways to “Find” Google Shopping Keywords in 2026 (Why Intent > Keywords)
Stop hunting keywords. Learn why Feed Structure is the new SEO for Google Shopping in 2026. See how Campusbokhandeln used this to drive +355% value.
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A Good ROAS for Google Ads: Why Context Matters More Than the “4:1” Rule
Within the Google Ads ecosystem, improving ROAS can dramatically boost a brand’s performance. But it’s important to note that it differs significantly when we look at Google Shopping Ads specifically.
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Case Study: How to Get Traffic From LLMs and Google Search One with One Strategy
Can AI-assisted content beat human SEO? BrightBid’s new case study A/B tests both strategies to reveal what truly drives traffic from search and LLMs.
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Inside the BrightBid Audit: How to Decode Your Ad Score
Struggling to make sense of your Google Ads performance? Here’s how the BrightBid Audit breaks it down—score by score, fix by fix.
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The Evolution of Paid Media in the Post-AI Era
AI is outpacing traditional ad strategies with relevance engineering and semantic visibility. What does this mean for marketers?
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What Are Google Shopping Feed Types (And How to Use Each One to Maximize ROI)
By experimenting with different Google Shopping feed types and optimizing them, you can significantly improve your shop’s performance. In this article, we will guide you through the seven different types of Google Shopping product feeds and show you how to use them.
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Achieving Positive Ad ROI in 2025: The Power of BrightBid Keyword Filtering
Running Google Ads without smart keyword filtering often leads to wasted spend and missed opportunities. BrightBid’s keyword filtering tool helps you cut the noise, focus on what works, and drive measurable ROI.
