Kategori: AI
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Top AI Tools for Marketing that we love: Part 2
BrightBid’s top picks for great AI tools for B2B marketing teams: Part 2 We picked the best tools for marketing and since then the pace of change has accelerated again. GPT4 launched on the 14th March 2023 and Google’s response, BARD on the 21st March 2023. So here’s a new list of amazing AI tools…
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Level up your customer journey with AI
In today’s fast-paced digital world, customers expect personalised experiences that cater to their unique needs and preferences. Meeting these expectations is a daunting task for businesses, but with the help of artificial intelligence integrated into your marketing and customer experience processes, it is possible to level up your customer journey and deliver custom-tailored experiences to…
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Top AI Tools for Marketing that we love
BrightBid’s top picks for great AI tools for B2B marketing teams: Part 1 Here at BrightBid we love using AI in marketing. We’ll pick top tools we know B2B marketing teams are loving and post them here on the blog. We believe that no human should do a machine’s job and AI and automation has…
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Using Artificial Intelligence and Machine Learning for Google Bid Optimisation
Using Artificial Intelligence and Machine Learning in Digital Marketing: BrightBid’s AI & ML models explained for Google Bid Optimisation Did you know that there are63,000 search queries a second? And of the 97% of the global population who search for information on the internet, 61% use Google every day. Google is a vital marketing tool…
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»BrightBid og kunde delte AI-historie: – De lovet oss 20 prosent oppgang første uka»
Den 19. januar inntok vi scenen på TechMarketings arrangement i Oslo sammen med Watchcom hvor vi delta deres suksesshistorie. Watchcom valgte en ny strategi for deres Google-annonsering og inngikk et samarbeid med BrightBid. BrightBid lovte en merkbar økning i antall konverteringer, og dette var grunnen til at de valgte å ta steget inn i den…
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BrightBid delivers 50% customer performance for Google PPC
By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1 2022, we found that they experienced an average 23% reduction in CPC and CPA metrics, compared to a 17% increase in line with the market due to Google CPC inflation. Factoring in the price inflation, we…
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2023: The year of Automation
I desember avholdt vi et frokostseminar i Oslo hvor vi snakket om hvordan markedsføringsteam kan bruke kunstig intelligens (AI) og automasjon som en del av markedsføringsstrategien for 2023. Dette ble gjennomført av BrightBid’s grunnlegger og administrerende direktør, Gustav Westman, sammen med Eirik Norman Hansen. Eirik er en tidligere markedsføringssjef, og nåværende foredragsholder og optimist for…
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The Future of Search
A guide to introducing human-led AI and automation to Google Search Ads In it you will find: A guide to Google Paid Search and an overview of recent changes in the channel The key trends that are driving Google CPC and CPA costs upwards Some levers to pull to reduce costs and increase revenue from…
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10 Ways AI and Automation Can Make Your PPC Campaign More Successful
AI and automation are powerful tools to help you achieve a competitive advantage in Google Search. Here are 10 amazing things you can do with AI technology in PPC. Did you know you can now use AI to optimize the structure of your Google account? setting your themes and keyword groups to reach…
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Hva er Kunstig Intelligens?
Teknikken utvikles utrolig fort, det påvirker oss både i privatlivet og i vårt arbeidsliv. AI (Artificial Intelligence/Kunstig Intelligens) brukes i dag i mange ulike områder, faktum er at majoriteten av det norske folket bruker AI daglig uten å tenke på det. AI i hverdagen vår Det å jobbe med AI blir mer vanlig blant mange…
