By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1 2022, we found that they experienced an average 23% reduction in CPC and CPA metrics, compared to a 17% increase in line with the market due to Google CPC inflation. Factoring in the price inflation, we calculated that our customers received 50+% more value from Google search using BrightBid at the same advertising spend.
But the benefits of BrightBid don’t stop there – customers who had no previous agency optimization saw even greater improvements.
The AI engine
Our AI engine generates thousands of different A/B tests and combinations of AdCopy far exceeding the ability of manual bidding and testing in search. We delivered over 50m optimisations on our customers’ behalf last year.
The AI optimizes keywords, constantly searching for new high-revenue customers in the long tail of search terms. This drives significant value for our customer base and is not possible at the same scale using manual search strategies.
Additionally, the value in long tail searches cannot be unlocked through increasing budget alone. Instead, our AI engine analyzes thousands of combinations of keywords, bids, clicks, and customer acquisitions to find the right approach. This formula changes daily as different drivers impact what customers search for, so the engine continuously learns and updates its analysis.
Furthermore, our AI engine focuses on bidding the right amount in Google auctions to ensure the right price is paid for the right value customer every time. This unlocks significant Return on Ad Spend by bidding higher for higher revenue prospects and lower for lower value prospects based on data. This ensures that your Google ad is more likely to be clicked on by your most valuable potential customers, and that your lower value customers are acquired cost efficiently.
What you can expect
The value benefits of BrightBid are clear – our customers saw significant improvements after just one month of using our service. But we have found that these benefits continue to accumulate even after one year. We set stronger goals in line with our clients’ requirements to continue driving value. If you give our experienced team temporary access to your Google Ads account, we can conduct an audit for you prior to sign-up to estimate the incremental value our AI solution can drive from your Google search spend.