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BrightBid delivers 50% customer performance for Google PPC

By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1 2022, we found that they experienced an average 23% reduction in CPC and CPA metrics, compared to a 17% increase in line with the market due to Google CPC inflation. Factoring in the price inflation, we calculated that our customers received 50+% more value from Google search using BrightBid at the same advertising spend.

 

+52% improvement with out AI

 

But the benefits of BrightBid don’t stop there – customers who had no previous agency optimization saw even greater improvements.

The AI engine

Our AI engine generates thousands of different A/B tests and combinations of AdCopy far exceeding the ability of manual bidding and testing in search. We delivered over 50m optimisations on our customers’ behalf last year.

The AI optimizes keywords, constantly searching for new high-revenue customers in the long tail of search terms. This drives significant value for our customer base and is not possible at the same scale using manual search strategies.

Additionally, the value in long tail searches cannot be unlocked through increasing budget alone. Instead, our AI engine analyzes thousands of combinations of keywords, bids, clicks, and customer acquisitions to find the right approach. This formula changes daily as different drivers impact what customers search for, so the engine continuously learns and updates its analysis.

Furthermore, our AI engine focuses on bidding the right amount in Google auctions to ensure the right price is paid for the right value customer every time. This unlocks significant Return on Ad Spend by bidding higher for higher revenue prospects and lower for lower value prospects based on data. This ensures that your Google ad is more likely to be clicked on by your most valuable potential customers, and that your lower value customers are acquired cost efficiently.

What you can expect

The value benefits of BrightBid are clear – our customers saw significant improvements after just one month of using our service. But we have found that these benefits continue to accumulate even after one year. We set stronger goals in line with our clients’ requirements to continue driving value. If you give our experienced team temporary access to your Google Ads account, we can conduct an audit for you prior to sign-up to estimate the incremental value our AI solution can drive from your Google search spend.

 

Claim your free audit

 

News

Global Search Awards 2023

We are incredibly excited to announce that we have been shortlisted not once, but twice, at the esteemed Global Search Awards 2023! This recognition is a testament to our commitment to excellence in the digital marketing industry and the outstanding results we have achieved alongside our esteemed client, Amity. Our entry, «How to compete with…

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BrightBid join forces with Speqta

BrightBid, the AI-driven paid search tech company, has joined forces with Speqta, a holding group listed on the Nasdaq First North Premier Growth Market, in a share deal currently worth around £20m. Founded in 2020, BrightBid is one of the fastest growing SaaS companies globally seeing 151% year-on-year growth, with $5m in annual revenue over…

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Sailing the tech seas from the Nordics to the UK in true Viking style

The UK is showing renewed interest in our shared Scandinavian history (mostly driven by Netflix with The Last Kingdom and The Vikings!) In the world of technology, the Nordic tech hubs are also expanding out to the globe using the UK as a stepping stone to the rest of the English-speaking world. Here’s some tips…

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Marketing and sales soar with Generative AI

McKinsey & Company just released a great report on generative AI and its impact on marketing and sales teams. BrightBid see it from both sides: both as a seller of AI solutions for performance marketing and a buyer of other great AI tools and services where they add value in our tech stack. «Winning companies—those…

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»Microsoft launches ads on ChatGPT-powered Bing search»

Great article in Performance Marketing World on Microsoft’s launch of ads on ChatGPT-powered Bing search We’re excited that this heralds a world of new paid search formats and greater choices for advertisers to meet their marketing objectives as they turn to more short-term measurable marketing channels due to the uncertain economic situation which is driving…

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BrightBid is now a Google Premier Partner 2023, placing us among the top 3% of leading Google Partners

We take great pride in our Google Premier Partner status, which serves as a testament to our company’s ability to meet Google’s stringent requirements for certification on their ad platform. As a Google Premier Partner, we are committed to providing our clients with exceptional service and demonstrating our ability to help them achieve growth and…

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