Google has announced the permanent shutdown of the Content API for Shopping, scheduled for August 18, 2026. Its replacement is the Google Merchant API, a highly modular, programmatic tool designed to automate complex account setups at a scale the old system could not handle. Here is exactly why moving to the new Merchant API isn’t…

Varje e-handelsverksamhet kan framgångsrikt kombinera de två ledande annonsplattformarna (Microsoft Advertising och Google Ads) för sina marknadsförings- och försäljningsaktiviteter. Läs mer för att lära dig hur detta kan göras.

Stop hunting keywords. Learn why Feed Structure is the new SEO for Google Shopping in 2026. See how Campusbokhandeln used this to drive +355% value.

Within the Google Ads ecosystem, improving ROAS can dramatically boost a brand’s performance. But it’s important to note that it differs significantly when we look at Google Shopping Ads specifically.

See how replacing Interest Targeting with a ’Search-to-Social’ strategy drove +526% conversion value. Read the complete 2026 B2B Meta Ads Playbook.

Boost your PPC campaigns in 2025 with our expert optimization strategies. Learn how to leverage AI, first-party data, and advanced bidding to increase your ROI and dominate the competition.

Alla återförsäljare måste använda en jämförelseshoppingtjänst (CSS) för att annonsera produkter på Google Shopping. Det finns två alternativ: Googles egen CSS eller en fristående CSS, till exempel BrightBid. I den här artikeln hjälper vi dig att välja en CSS som passar just dina behov.

Med Performance Max (PMax) kan annonsörer nå målgrupper över Googles sökning, shopping, display, YouTube, Gmail, Discover, kartor och mer med hjälp av Googles automatisering. Denna automatisering utnyttjar maskininlärning för att automatiskt leverera annonser baserade på dina konverteringsmål. Det innebär att du potentiellt kan nå högvärdeskunder som du annars kan missa med manuell målgruppsinriktning. Men det…

The era of generic, untargeted ads has run its course, making way for Artificial Intelligence. With AI, you have the capability to craft personalized, precisely targeted ads. In this blog post, we’ll talk about the best ways to personalize and optimize your advertising endeavors using AI.

PMax is designed to simplify your advertising life and maximize results. But with all that automation and cross-channel magic, where do you even begin? This guide is your PMax roadmap.

Upptäck de viktigaste bästa metoderna för Google Shopping-annonser för att optimera dina shoppingkampanjer.

The strategic use of seasonal keywords is a key factor in determining the success of your Google Ads. With the online marketplace constantly changing throughout the year, it’s important to grasp the significance of these keywords and utilize them effectively to maximize the impact of your advertising campaigns.