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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of «Generative AI Hype: Revolution or Mirage?»

“If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill into that 20%-30% lift,” she adds.

She joined a panel of experts from the Financial Times, Barilla and Esure Group to discuss the possibilities and practical reality of this recently hyped tech.

Read the full report here

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