ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of «Generative AI Hype: Revolution or Mirage?»
“If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill into that 20%-30% lift,” she adds.
She joined a panel of experts from the Financial Times, Barilla and Esure Group to discuss the possibilities and practical reality of this recently hyped tech.