ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of «Generative AI Hype: Revolution or Mirage?» “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month. Key…

Excited to be a Finalist in The Drum Awards for Digital Industries in the Best Use of AI and Machine Learning category talking about our primary goal of Democratize access to AI and Machine Learning for Paid Search customers on platforms like Google and Bing.

We are incredibly excited to announce that we have been shortlisted not once, but twice, at the esteemed Global Search Awards 2023! This recognition is a testament to our commitment to excellence in the digital marketing industry and the outstanding results we have achieved alongside our esteemed client, Amity. Our entry, «How to compete with…

BrightBid, the AI-driven paid search tech company, has joined forces with Speqta, a holding group listed on the Nasdaq First North Premier Growth Market, in a share deal currently worth around £20m. Founded in 2020, BrightBid is one of the fastest growing SaaS companies globally seeing 151% year-on-year growth, with $5m in annual revenue over…

The UK is showing renewed interest in our shared Scandinavian history (mostly driven by Netflix with The Last Kingdom and The Vikings!) In the world of technology, the Nordic tech hubs are also expanding out to the globe using the UK as a stepping stone to the rest of the English-speaking world. Here’s some tips…

McKinsey & Company just released a great report on generative AI and its impact on marketing and sales teams. BrightBid see it from both sides: both as a seller of AI solutions for performance marketing and a buyer of other great AI tools and services where they add value in our tech stack. «Winning companies—those…

Great article in Performance Marketing World on Microsoft’s launch of ads on ChatGPT-powered Bing search We’re excited that this heralds a world of new paid search formats and greater choices for advertisers to meet their marketing objectives as they turn to more short-term measurable marketing channels due to the uncertain economic situation which is driving…