Great to be a finalist in the UK Search Awards alongside our customer OnSecurity. Read how this UK-based SaaS cyber security provider faced the challenge of reducing CPL and scaling lead quality in Google Paid Search and how BrightBid slashed CPL by 80% in a month and OnSecurity tripled search spend after one month.
Key Steps to Success:
🔍 In-Depth Analysis: Tailored AI-optimized account structure.
🔗 Campaign Restructuring: Eliminated keyword cannibalisation.
🚀 Boosted Machine Learning: Secondary conversion actions for faster results.
📝 Ad Copy Refinement: Fine-tuned for higher conversion.
🌎 Targeting Optimization: Favourable timezones for US market.
💡Bid Strategy Evolution: Focused on higher-value users.
✨ Ongoing Journey: Constant testing & CRM integration.