“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity.
Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing World “Given the current economic climate, marketers need to optimise their ad spend across different categories, improve planning and budget allocation, and adapt swiftly to the changes in this fast-evolving sector.
AI tools are specifically designed to address these challenges, and we’re glad to see them already being largely implemented to help drive results for brands at this challenging time” see link for full report