‘Never let a human do a machines job’ was the theme of this Performance Marketing World podcast which featured Brightbid: hand over all the tasks machines can do better and let the humans raise their marketing game.
Humans should be focusing on setting the strategy for the business and marketing, the transformational creative leaps, building relationships IRL and training the AI alongside the rest of the marketing team.
Machines are great and crunching through millions of rows of data, putting thousands of A/B tests live and working out performance and language translation (since GPT4’s launch in March).
