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”Microsoft launches ads on ChatGPT-powered Bing search”

BrightBid

Great article in Performance Marketing World on Microsoft’s launch of ads on ChatGPT-powered Bing search

We’re excited that this heralds a world of new paid search formats and greater choices for advertisers to meet their marketing objectives as they turn to more short-term measurable marketing channels due to the uncertain economic situation which is driving a lower appetite for risk.

BrightBid, said: “It’s an exciting time for paid search advertising and we are definitely going to witness a song and dance in the Search industry like never before. I personally cannot wait to see what healthy competition brings.”

 

Read the full article here

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