BrightBid has merged with Speqta, a publicly listed holding group on the Nasdaq First North Premier Growth Market. The merger, valued at £20 million, unites BrightBid’s cutting-edge AI Adtech solutions with Speqta’s robust financial backing and innovative e-commerce services.
The primary objective is to significantly amplify the annual revenues of both entities. BrightBid specializes in employing AI and automation for paid search campaigns in the B2B sector, while Speqta’s subsidiary, Bidbrain, focuses on delivering AI-driven marketing solutions for B2C e-commerce businesses.
This strategic collaboration exemplifies the growing importance of AI in the marketing domain and aims to furnish customers with an expanded repertoire of AI-powered marketing tools. By fortifying Speqta’s presence in AI-driven search advertising, the partnership aligns seamlessly with its emphasis on e-commerce marketing endeavors.