“AI paid search expert BrightBid acquired by Speqta in £20m deal”

BrightBid has merged with Speqta, a publicly listed holding group on the Nasdaq First North Premier Growth Market. The merger, valued at £20 million, unites BrightBid’s cutting-edge AI Adtech solutions with Speqta’s robust financial backing and innovative e-commerce services.

The primary objective is to significantly amplify the annual revenues of both entities. BrightBid specializes in employing AI and automation for paid search campaigns in the B2B sector, while Speqta’s subsidiary, Bidbrain, focuses on delivering AI-driven marketing solutions for B2C e-commerce businesses.

This strategic collaboration exemplifies the growing importance of AI in the marketing domain and aims to furnish customers with an expanded repertoire of AI-powered marketing tools. By fortifying Speqta’s presence in AI-driven search advertising, the partnership aligns seamlessly with its emphasis on e-commerce marketing endeavors.

 

Read the whole article here

News

Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

Read Article

‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

Read Article

Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

Read Article

Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

Read Article

Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

Read Article

PPC Trends 2024

This month we co-sponsored and supported Search Engine Journal on the launch of their new PPC Trends 2024. The 2024 edition looks at:

Read Article