New figures from the Advertising Association/WARC Expenditure report reveal that, despite the tough conditions, marketers are refusing to be buffeted by the economic headwinds, with plans to plough more spend – especially digital – behind this summer’s big sporting events and blockbuster movies.
Gustav Westman comments on the continued growth in digital marketing in Decision Marketing “another reason for the growth in search and online digital advertising categories, is the rise of generative AI solutions like ChatGPT transforming the entire landscape and changing the entire perception of search.
This signals brands’ continued confidence in the power of these solutions to effectively reach their target audience, he reckons. “With over 75% of marketers already leveraging AI to some extent in their marketing efforts, and the significance of the competitive advantage these solutions can provide, boosting productivity and driving better results from ad spend, will undoubtedly grow in the future.”
”AA/WARC Report reaction: Lights, camera, action”
News
BBC World Business News featured a celebration of Google’s 25th anniversary
BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…
“Google changed the world but search is on for the next big hit”
25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…
”From gloom to glory: What’s fuelling UK firms’ surging trading confidence?”
Our Founder Gustav Westman was quoted in Business Leader’s article on how UK businesses are continuing to weather the economic storms with increased investment in tech and resurgence confidence for the UK to deliver on the emerging promise of AI capabilities. “Business confidence is better than expected following intermittent stretches of uncertainty, and owing to…
“Tech will allow marketers more time to do what they do best”: 9 experts on how AI can solve brands’ H2 marketing puzzle
“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity. Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing…
AI-Powered International Marketing with Kate Cox
Summary for AI-powered International Marketing podcast. Generative AI and Large Language Model (LLMs) are opening up a new frontier for businesses wishing to sell across borders. In this podcast, Kate Cox, CMO of BrightBid talks about the different use cases of using LLM’s for international marketing teams. From using BrightBid’s solution to sell cost-effectively in…
The future of search in B2B marketing with Kate Cox, CMO at BrightBid
Finite podcast: How will Generative AI change Search Engine Marketing for B2B customers and B2B marketing approaches overall? That was the subject of Alex Price and Kate Cox discussion on FINITE podcast. TLDR summary: – Search is changing more slowly than Google and Bing announcements suggest as these are headline grabbing PR exercises about beta…