”A blip In the matrix or the sign of something more? Analysing Alphabet’s Q2 results”

Analysing Alphabet’s Q2 results Google’s parent company has seen tepid results recently, but this is an opportunity for marketers.

Gustav Westman, COO and Co-founder at BrightBid looks at how Artificial Intelligence deployed with human expertise creates more refined marketing insights.

Alphabet’s strategy to focus on the development of innovative tools – such as Performance Max and automated bidding – could shape what the next era of advertising looks like, if used properly.

These Q2 results are symptomatic of an industry undergoing a transitional period – Marketers are looking for ways to navigate the ever-changing minefields that are data and policy to deliver high performance. Google Search can play a pivotal role in many marketing plans with many advertisers spending half of their budgets on search or other activation tactics driving immediate sales.

Alphabet’s status as a pioneer isn’t in jeopardy – they will continue to drive technical innovation for the foreseeable future and search will continue to be the lynchpin of many successful marketing strategies.

Introducing automation and AI to crunch data alongside your human staff is the catalyst to refining your marketing insights and unlocking greater ad efficiency.


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GoTech Awards 2024

Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader.  The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…

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Episode #121 of the SaaSiest Podcast is out now!

In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…

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‘Human involvement is fundamental’: Marketing and generative AI in 2024

BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…

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Synergising Black Friday: navigating the Amazon-Google advertising landscape

“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…

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Could generative AI be a ‘skill leveller’ in marketing?

ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…

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Court witness accidentally reveals Google’s secret search pact with Apple

📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…

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