”A blip In the matrix or the sign of something more? Analysing Alphabet’s Q2 results”

Analysing Alphabet’s Q2 results Google’s parent company has seen tepid results recently, but this is an opportunity for marketers.

Gustav Westman, COO and Co-founder at BrightBid looks at how Artificial Intelligence deployed with human expertise creates more refined marketing insights.

Alphabet’s strategy to focus on the development of innovative tools – such as Performance Max and automated bidding – could shape what the next era of advertising looks like, if used properly.

These Q2 results are symptomatic of an industry undergoing a transitional period – Marketers are looking for ways to navigate the ever-changing minefields that are data and policy to deliver high performance. Google Search can play a pivotal role in many marketing plans with many advertisers spending half of their budgets on search or other activation tactics driving immediate sales.

Alphabet’s status as a pioneer isn’t in jeopardy – they will continue to drive technical innovation for the foreseeable future and search will continue to be the lynchpin of many successful marketing strategies.

Introducing automation and AI to crunch data alongside your human staff is the catalyst to refining your marketing insights and unlocking greater ad efficiency.

 

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Kate Cox

BBC World Business News featured a celebration of Google’s 25th anniversary

BBC World Business News featured a celebration of Google’s 25th anniversary, highlighting its journey from a Stanford student project to the global tech giant we know today. Here’s our CMO Kate Cox talking about the incredible impact Google has had on information access, its role as a verb in everyday language, and the democratization of…

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“Google changed the world but search is on for the next big hit”

25 years since Google launched and overturned marketing as we knew it. Now around 30p in every £ spent on marketing goes to Google. Great piece from Tom Whipple The Times this weekend explaining the rise and rise of Google and BrightBid are quoted. ‘Kate Cox is chief marketing officer at a company, BrightBid, that…

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”From gloom to glory: What’s fuelling UK firms’ surging trading confidence?”

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”AA/WARC Report reaction: Lights, camera, action”

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“Tech will allow marketers more time to do what they do best”: 9 experts on how AI can solve brands’ H2 marketing puzzle

“Q2 2023 AdSpend was a picture of cautious confidence with investment remaining robust. The latest IPA Bellwether report honed in on brands’ intention to use AI to drive efficiency – with the use of AI-powered technology identified as a core opportunity. Here’s our founder Gustav Westman ‘s hot take on the quarter in Performance Marketing…

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AI-Powered International Marketing with Kate Cox

Summary for AI-powered International Marketing podcast. Generative AI and Large Language Model (LLMs) are opening up a new frontier for businesses wishing to sell across borders. In this podcast, Kate Cox, CMO of BrightBid talks about the different use cases of using LLM’s for international marketing teams. From using BrightBid’s solution to sell cost-effectively in…

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