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Featured
GoTech Awards 2024
Read More: GoTech Awards 2024Excited to be a finalist in the GoTech Awards 2024 in the ‘AI/ Machine Learning’ category. The awards aim to celebrate the UK’s tech pioneers and innovators and are in collaboration with Business Leader. The awards recognise the best the UK has to offer in categories including mobile technology, AI and machine learning, sustainability, and…
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How BrightBid helped Mobility Motors gain rapid Results
Read More: How BrightBid helped Mobility Motors gain rapid ResultsBrightBid significantly helped Mobility Motors, a car dealership group in Sweden, to manage their Google Ads. BrightBid’s ability to conduct advanced optimisations and A/B testing autonomously proved invaluable, resulting in a 40% increase in cost-effectiveness over six months. Anthon, Performance Marketer at Mobility Motors, praised BrightBid’s effectiveness in delivering rapid results and substantial time savings.
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Google Tracking Changes 2024 & Implications for PPC
Read More: Google Tracking Changes 2024 & Implications for PPCIn our most recent webinar, our Chief Product Officer, Pontus Wiehager focused on the upcoming changes to Google web tracking in 2024, particularly with the launch of Cookie Consent Mode V2 in March and GA4. In this session we covered how these changes will impact your paid search performance and provided actionable steps to ensure…
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Episode #121 of the SaaSiest Podcast is out now!
Read More: Episode #121 of the SaaSiest Podcast is out now!In this episode, the podcast featured Gustav Westman, our CEO at BrightBid. They talked with Gustav about how he started his SaaS by first selling 3rd party SaaS solutions, to collect marketing intelligence and validate the need before building the platform. Some of the questions covered were: Tune in to learn how you can leverage…
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‘Human involvement is fundamental’: Marketing and generative AI in 2024
Read More: ‘Human involvement is fundamental’: Marketing and generative AI in 2024BrightBid quoted in eConsultancy’s new report: Marketing and generative AI in 2024 Kate Cox, Chief Marketing Officer at BrightBid, emphasises the importance of getting your data in order. “It is incredibly important to set up marketing processes for the AI future. …to use it effectively, data needs to be structured in an AI-friendly way and…
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The Truth About AI Tools: Insights from a marketers point of view
Read More: The Truth About AI Tools: Insights from a marketers point of viewNew report on AI’s role in shaping modern marketing and how to drive ROI. Get your free copy today and discover how AI is changing the world of marketing:
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79% of top marketing executives report boost in ROI using AI tools
Read More: 79% of top marketing executives report boost in ROI using AI toolsOur survey of 200 UK marketing leaders reveals that 84% are using AI tools, with 79% experiencing improved ROI. Generative AI, especially ChatGPT, is popular. The white paper highlights the evolving AI landscape and barriers to adoption. Our CEO, Gustav Westman, emphasizes AI’s revenue-driving potential but notes challenges like training and budgets. CMO Kate Cox…
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ChannelX UK Amazon Sellers Report 2023
Read More: ChannelX UK Amazon Sellers Report 2023We co-sponsored ChannelX’s new report on “How to become a Top Amazon Seller” to help launch our new BrightBridge connector between Google Shopping Ads and Amazon listings. The report highlights: Download your copy here
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Marketers hail ROI benefits of AI as ChatGPT dominates
Read More: Marketers hail ROI benefits of AI as ChatGPT dominatesIn a recent statement, our Chief Marketing Officer, Kate Cox, highlighted the positive impact of AI on marketing campaigns: “When used correctly, we’ve seen that AI simply amplifies and enhances the campaign instead of overtaking it. “Some 40% of marketing executives admit that these tools enhance their results, and while it can sometimes feel like…
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UK marketers sign up for AI
Read More: UK marketers sign up for AI79% of top UK marketing executives report ROI boost with AI tools Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top three uses for email marketing (33%), content marketing (29%), and social media post generation (27%) Adtech platform BrightBid says its new survey reveals…
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Synergising Black Friday: navigating the Amazon-Google advertising landscape
Read More: Synergising Black Friday: navigating the Amazon-Google advertising landscape“Black Friday became the biggest shopping phenomenon of the year in 2001, dethroning the Saturday before Christmas in the process. Four years later, Cyber Monday was thrown into the mix – meaning shoppers have close to an entire month to delight in discounts and promotions on their favourite products, both in-store and online. 2023 looks…
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Could generative AI be a ‘skill leveller’ in marketing?
Read More: Could generative AI be a ‘skill leveller’ in marketing?ChatGPT makes “the average really visible”, says Kate Cox, CMO at BrightBid, “so you know what the baseline is.” Econsultancy Live last week on the topic of “Generative AI Hype: Revolution or Mirage?” “If you know that that is ‘average’, you can then spend your time making it better, and just invest that human skill…
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Court witness accidentally reveals Google’s secret search pact with Apple
Read More: Court witness accidentally reveals Google’s secret search pact with Apple📊 Kevin Murphy, a University of Chicago professor and Google’s main economics expert, revealed that Google pays Apple 36% of Safari’s search advertising revenues to remain its default search engine. 💰 Speculation suggests that this amounts to an $18 billion annual payment although this has not been confirmed. ⚖️ The Department of Justice’s trial is…
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