The latest from BrightBid


Read more about digital marketing, AI and other interesting things. Take the opportunity to learn something new!

”Econsultancy’s digital and marketing trends for 2023”

BrightBid were pleased to be part of the Econsultancy’s digital and marketing trends for 2023 talking about the power of AI and automation to transform marketing teams and models Here’s a summary of Econsultancy’s…

Using Artificial Intelligence and Machine Learning for Google Bid Optimisation

Using Artificial Intelligence and Machine Learning in Digital Marketing: BrightBid’s AI & ML models explained for Google Bid Optimisation…

”AA/WARC reports 9th consecutive quarter of UK advertising spend growth, signaling resilient recovery”

More good news! AA-WARC released their AdSpend figures for the UK yesterday showing growth at 10.8% in the first…
OPR Finance

OPR Finance

OPR Finance is a leading Scandinavian finance company that specializes in providing fast and easy loans to businesses. With…
Digital marketing

How to drive more SEO traffic without spending any of your marketing budget?

BrightBid are focused on providing our customers with better value from Search Engine Marketing as a whole even though…

“Media efficiency will be a greater topic of conversation”

Performance Marketing World reported news from the IPA Bellwether report that UK marketing budgets closed 2022 with small, but…
AI, BrightBid

BrightBid delivers 50% customer performance for Google PPC

By analyzing the Google search performance of a cohort of our customers over a 12-month period ending in Q1…
AI generated picture

”What The Borg And Robocop Can Teach Marketers About The Rise Of AI In Search Marketing”

Gustav Westman, wrote this piece for Forbes” ‘What the Borg and Robocop can teach marketers about the rise of…
AI, BrightBid

”To erase the line between man and machine: Why marketers should embrace AI’s ascension”

Gustav Westman, our CEO and Founder wrote this article for Technology Dispatch ‘To Erase The Line Between Man And…

The Future of Search

A guide to introducing human-led AI and automation to Google Search Ads In it you will find: A guide…
AI engine

10 Ways AI and Automation Can Make Your PPC Campaign More Successful

AI and automation are powerful tools to help you achieve a competitive advantage in Google Search.    Here are…

“Q3 was always going to be tricky for advertising giants”: Meta, Google and Amazon results with expert predictions’’

The article discusses the recent Q3 results from several major tech companies, including Facebook, Google, and Amazon, and the…
Digital marketing

”UK adspend forecast to hit £35bn in 2022 with more muted growth prospects next year”

UK adspend is forecast to grow by 9.2% this year to £34.9bn, according to the latest analysis from the…

”AdTech Company BrightBid Creates More Refined Google Ads Recommendations Using AI”

BrightBid is an AdTech company that creates more refined Google Ads recommendations for businesses. With the launch in London…

BrightBid names Robert Parker as Sales Director

Following the launch of BrightBid’s UK business in September and latest £2 million investment from a number of European…
Google Ads, Digital marketing

What’s Happening with Google CPC’s

Understanding recent Google CPC inflation and what to do about it. Many of our customers have been reporting huge…

UK Launch event celebrates AI, Automation and the Future of Search

BrightBid officially launched its UK operations at an exclusive breakfast event in London’s Covent Garden Hotel last week. To…

AI-driven AdTech solution BrightBid launches UK operations to help businesses drive Google advertising performance

The UK launch follows a £2 million investment, along with a shift of leadership as COO Gustav Westman moves…

”Swedish AdTech BrightBid launches into UK”

“The migration to online marketing has grown rapidly in the last 2 years which in turn is driving Google…

Gustav Westman, CEO and Founder, accepted into Forbes Technology Council

Stockholm. 7 September 2022 — Gustav Westman, CEO and Founder of BrightBid, an adtech platform for Google Advertising, has…

”A blip In the matrix or the sign of something more? Analysing Alphabet’s Q2 results”

Analysing Alphabet’s Q2 results Google’s parent company has seen tepid results recently, but this is an opportunity for marketers….
future marketing
Digital marketing

The future of marketing with AI

Digital marketing has grown tremendously in recent years, it is an area that is constantly changing. New updates, new…

”‘Return to mean?’: Alphabet joins tech companies reporting profits slump”

Google’s parent company Alphabet has released its Q2 results, joining the list of tech companies that have underperformed against…

What is Artificial Intelligence?

Technology is advancing incredibly fast, it affects us both in our private lives and in our working lives. Artificial…
google ads eng
Google Ads

How Google Ads works

97 percent search for information on the internet, of which 61 percent google every day. Google is a search…
sem seo
Google Ads


SEM and SEO are two different strategies for getting high visibility in Google search results. The two strategies are…