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Google Tracking Changes 2024 & Implications for PPC

In our most recent webinar, our Chief Product Officer, Pontus Wiehager focused on the upcoming changes to Google web tracking in 2024, particularly with the launch of Cookie Consent Mode V2 in March and GA4.

In this session we covered how these changes will impact your paid search performance and provided actionable steps to ensure continued success. Learn more in this recording of the webinar on how to adapt to Cookie Consent Mode V2 and maintain optimal campaign performance.

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