“When bad ads are more successful than award winners”

BrightBid took part in a great discussion on Performance vs Creativity with some of the UK’s leading CMO’s managing brands such as Foxy Bingo, Ladbrokes, Merlin, Confused.com, Which, EY alongside TikTok and SEEN Connects and Performance Marketing World.

Conclusion: measure everything including the impact of creative on PPC performance and adjust accordingly. We talked about case studies of great creative in above-the-line channels reducing Google search ‘Cost per Acquisition’ from £700 to £11 in highly competitive categories and also how to measure TikTok creative for direct and indirect effects.

Also how bad ads that would never win a Cannes Lions can also deliver in spades to the bottom line. Oh and how a certain target audience in the UK LOVE Foxy from the Foxy Bingo ads.


Read the full article here


European Search Awards 2023

We are thrilled to announce that we have been shortlisted at the European Search Awards! ⭐️ BrightBid’s recognition in the category for the ‘best low budget campaign (PPC) (LARGE)’ is a testament to our ability to deliver outstanding results for our clients, regardless of budget size. This achievement is a testament to the amazing work…

Read Article

How Google Ads works

97 percent search for information on the internet, of which 61 percent google every day. Google is a search engine that many people already know, we use Google to find information and do all kinds of searches there. So how does advertising on Google Ads work? 15% of daily Google searches have never been done…

Read Article


SEM and SEO are two different strategies for getting high visibility in Google search results. The two strategies are very different as the methods to achieve the desired results are different. It is important to keep in mind that one strategy does not exclude the other, there are great advantages to working with both SEM…

Read Article