Digital marketing has grown tremendously in recent years, it is an area that is constantly changing. New updates, new laws and new algorithms are emerging – there is a lot to keep track of. Today’s advertising platforms like Google deliver lots of data to us to work with, we can analyze clickthrough rates, bid levels, audiences and more. We humans can produce really good campaigns manually and in digital marketing today we have endless opportunities. This is exactly what makes AI a perfect fit for digital advertising. So what does the future hold for digital marketing?
The AI-driven marketing of the future
The large amounts of data that we get access to when we advertise online make it difficult for people to manage and analyze themselves. This is why an AI engine is a great advantage in digital advertising, this engine can detect patterns and understand signals that we humans can easily miss. With all the data that the AI processes, it can predict what changes in different campaigns will improve results. This does the AI engine in seconds while for a human it could take hours or days.
Working with AI is becoming more common among many companies in different industries. Many have seen the great benefits of AI and developed business ideas based on AI technology. But it’s not always really obvious to everyone what AI really is.
What are the benefits of AI driven marketing?
There are several benefits of AI, the biggest benefit being that you get an engine that works for you around the clock. The enormous work the engine does is something a human would never have time to do, therefore it is very time efficient. Another advantage is that our AI engine makes decisions based on historical data and can predict how different users will behave on the site. The AI-engine understands signals that we humans can not predict
Artificial Intelligence + Human
AI combined with the human factor creates amazing results. AI makes decisions based on historical data and AI understands signals from Internet users that we humans do not understand. What we do for the AI engine is that we give it the right conditions to succeed, we also make sure that the AI engine works towards the right goal by analyzing each month’s results.
If we ourselves are to look back at historical data just as our AI engine does, we see quite clearly that the trend of using AI in their marketing will grow. We see great advantages in collaborating with an intelligent machine to get deep data analyzes mixed with what only a human eye can see.
Are you ready to discover the power of AI?