Stockholm. 7 September 2022 — Gustav Westman, CEO and Founder of BrightBid, an adtech platform for Google Advertising, has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Gustav Westman was vetted and selected by a review committee based on the depth and diversity of his experience. In…

Analysing Alphabet’s Q2 results Google’s parent company has seen tepid results recently, but this is an opportunity for marketers. Gustav Westman, COO and Co-founder at BrightBid looks at how Artificial Intelligence deployed with human expertise creates more refined marketing insights. Alphabet’s strategy to focus on the development of innovative tools – such as Performance Max…

Google’s parent company Alphabet has released its Q2 results, joining the list of tech companies that have underperformed against expectations. Speaking of the results, co-founder and chief operating officer of BrightBid Gustav Westman said: “The Google Adwords search product continues to generate strong revenues for the company, and this hyper-targeted advertising channel will continue to…